Defining a modern identity for a consultancy that partners, strengthens, and delivers with clarity
The Team Room is a consultancy that works closely with technology leaders and strategy firms to help them strengthen Go-To-Market plans, assess investments, and execute RevOps strategies. With a unique blend of hands-on collaboration and high-level expertise, they’re not just advisors—they’re part of the team.
Project
The Team Room
Services
Brand Identity
Logo Design
Website Design & UI/UX
The Team Room
Services
Brand Identity
Logo Design
Website Design & UI/UX
Bringing Strategy Forward
The Team Room approached me looking for a complete digital refresh. They needed a new website and brand identity that reflected their unique style of consultancy—collaborative, hands-on, and grounded in strategic clarity.
The brief was clear: a professional yet welcoming design, using an intuitive layout that would guide users through their services and case studies with ease.
The logo was rooted in the spirit of collaboration. A script typeface for “the” adds friendliness and informality—hinting at open dialogue—while the bold, boxy sans serif of “TEAM ROOM” brings structure and strength. Together, they reflect the brand’s balance of approachability and professionalism.
Clarity in Motion
From the outset, the site was designed to be easy to navigate and clearly structured. I helped shape the content layout, guiding the client with starting points to clarify and articulate their offer. The homepage sets the tone—open space creates a sense of calm and clarity, while a consistent four-stage model guides users through their services. Abstract icons add a playful edge—breaking up content, reinforcing key ideas, and bringing approachable energy to the user experience.
UX was a central focus, ensuring visitors could easily explore service areas or browse past case studies. The design avoids unnecessary frills, focusing instead on usability, clarity, and a confident visual rhythm that reflects the expertise of the business.
The final result is a digital identity that’s professional, polished, and warm—just like the consultancy itself.
