Creating a refined brand experience that embraces simplicity, immerses guests in nature, and elevates the art of off-grid living.
Saari offers a collection of high-end, off-grid cabins designed for those seeking an escape into nature. Rooted in the philosophy of simple living, the brand balances luxury with minimalism, pairing a seamless booking experience with a refined aesthetic that lets the beauty of the landscape take centre stage.
Project
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
The name Saari, meaning "island" in Finnish, was chosen for its quiet elegance, evoking a sense of seclusion and calm. The wordmark reflects this tone: refined and understated, with a gentle slant that suggests movement and a subtle connection to the natural world.
The website extends this sense of calm through a neutral palette of deep greens and soft beige, allowing the cabin imagery to breathe. Clear, intuitive navigation ensures every visitor’s journey feels effortless, from exploration to booking.
Every detail of Saari is crafted to echo the stillness and clarity of being off-grid. Inviting users not just to book a stay, but to slow down, reconnect, and find beauty in simplicity.
