Creating a refined brand experience that embraces simplicity, immerses guests in nature, and elevates the art of off-grid living.
Saari offers a collection of high-end, off-grid cabins for those seeking quiet escapes into nature. Rooted in the philosophy of simple living, the brand balances luxury with minimalism, pairing an effortless booking experience with a refined visual identity.
Project
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
The name Saari, meaning "island" in Finnish, was chosen for its quiet elegance and its evocation of seclusion and tranquillity. This tone carries through to the wordmark, which is understated and refined, with a gentle slant that suggests natural flow and movement.
The website extends this sense of calm through a neutral palette of deep greens and soft beige, giving space for the cabin imagery to take focus. Clear, intuitive navigation ensures an effortless user journey, from exploration to booking.
Every element of Saari is crafted to echo the stillness and clarity of being off-grid. Inviting guests not just to book a stay, but to slow down, reconnect with nature, and find beauty in simplicity.
