Creating a refined brand experience that embraces simplicity, immerses guests in nature, and elevates the art of off-grid living.
Saari offers a collection of high-end, off-grid cabins designed for those seeking an escape into nature. Rooted in the philosophy of simple living, the brand balances luxury with minimalism, providing a seamless booking experience and a refined aesthetic that lets the beauty of the landscape take centre stage.
Project
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
The name Saari was chosen for its simplicity and elegance. Meaning "island" in Finnish, it evokes a sense of peaceful seclusion. An escape from the everyday. The logo is a refined wordmark that conveys understated elegance. The slight slant suggests movement, an invitation to step away from routine, while its delicate forms reflect the organic flow of nature.
The website mirrors the brand’s clean, calming aesthetic. A neutral palette of deep greens and soft beige reflects the natural surroundings, allowing the stunning cabin imagery to take centre stage. Navigation is intentionally simple, ensuring users can find and book their perfect retreat with ease.
Every aspect of Saari’s brand and website was designed to create a sense of retreat. By combining elegance with usability, the project delivers a digital experience that mirrors the brand’s promise: simple, immersive, and deeply connected to nature.
