Creating a refined brand experience that embraces simplicity, immerses guests in nature, and elevates the art of off-grid living.
Saari offers a collection of high-end, off-grid cabins designed for those seeking an escape into nature. Rooted in the philosophy of simple living, the brand balances luxury with minimalism, providing a seamless booking experience and a refined aesthetic that lets the beauty of the landscape take centre stage.
Project
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
Saari
Services
Brand Naming
Logo Design
Brand Identity
Website Design & UI/UX
Booking System
Rooted in Nature
The name Saari was chosen for its simplicity and elegance. Meaning "island" in Finnish, it evokes a sense of peaceful seclusion—an escape from the everyday. It reflects the brand’s core values of nature, quiet luxury, and the beauty of a slower pace of life.
The Saari logo is a refined wordmark that conveys understated elegance. The slight slant suggests movement—an invitation to step away from routine—while its delicate forms reflect the organic flow of nature. By keeping the logo minimal, the focus remains on the experience itself: the untouched landscapes, the tranquil cabins, and the seamless retreat into simplicity.
Thoughtful Flow
The website mirrors the brand’s clean, calming aesthetic. A neutral palette of deep greens and soft beige reflects the natural surroundings, allowing the stunning cabin imagery to take centre stage. Navigation is intentionally simple, ensuring users can find and book their perfect retreat with ease.
At the heart of the design is an intuitive booking system, featuring a prominent search bar that allows users to filter by location, availability, and preferences. The experience is designed to be as seamless and enjoyable as the stay itself—clear, refined, and free of clutter.
Every aspect of Saari’s brand and website was designed to create a sense of retreat. By combining elegance with usability, the project delivers a digital experience that mirrors the brand’s promise: simple, immersive, and deeply connected to nature.
