Crafting a vibrant brand identity that brings together a diverse community, celebrates sustainability, and channels the adventurous spirit of Lofoten’s surf culture.
Born from the vibrant energy of Lofoten, this project is a celebration of culture, community, and the surf lifestyle. The aim was clear: to create a digital identity for a space that brings young people from all walks of life together, unified by a shared love for the ocean and a passion for sustainability.
Project
Villr Surf Co.
Services
Brand Identity
Website Design & UX/UI
Content Strategy
Villr Surf Co.
Services
Brand Identity
Website Design & UX/UI
Content Strategy
Bold. Diverse. Connected.
Derived from the Norwegian word for "wild", Villr Surf Co. reflects the untamed beauty of the Lofoten Islands and the adventurous spirit of surfing. The logo, constructed from various fonts for each letter, symbolises the coming together of different cultures, people, and skill levels—an essential part of the Villr Surf Co. ethos. This typographic approach speaks to the dynamic, diverse community that the brand is fostering.
For the website, the design is rooted in a sense of belonging and inclusivity. The user experience was crafted to feel like a virtual community hub, encouraging engagement through its clean, inviting interface. Key elements include event promotion, community-driven content, and an online shop that celebrates sustainable surfing gear.
The result is an exciting, engaging platform that speaks to Villr Surf Co.'s core values. The brand is now poised to become a central meeting point for surfers and like-minded individuals in Lofoten, a place to shop, learn, and connect. Through this project, Villr Surf Co. stands as a beacon for both eco-consciousness and community spirit, blending functionality with a fun, fresh identity.
