Slow fashion, redefined with simplicity, craft, and a spirit of the outdoors.
Clara Knitwear reimagines slow fashion with a contemporary twist. Combining timeless techniques like knitting and crochet with the modern outdoor lifestyle. The brand identity reflects this balance through a clean, playful design language that celebrates craftsmanship, comfort, and style built to last beyond fast fashion.
Project
Clara Knitwear
Services
Logo Design
Brand Identity
Website Design & Build
Visual Storytelling
Art Direction & Styling for Photography
Zine Design
Clara Knitwear
Services
Logo Design
Brand Identity
Website Design & Build
Visual Storytelling
Art Direction & Styling for Photography
Zine Design
A clean, vintage-inspired logo anchors the brand, reflecting its roots in traditional techniques while maintaining a fun, modern edge. It captures the perfect balance of old and new, embodying Clara Knitwear’s ethos of blending timeless craftsmanship with a contemporary, adventurous spirit.
The website translates the brand’s ethos with a clean, intuitive design. Browsing feels natural, and purchasing is effortless. Serving as a quiet backdrop, the site lets the knitwear shine through full-bleed imagery that brings textures to life.
The photography and styling captures Clara Knitwear’s fusion of fashion and adventure, showcasing stylish yet practical outfits for outdoor exploration. Set against rugged natural backdrops, the images highlight the bold colours and craftsmanship of the collection.
Bringing Clara Knitwear into print, this zine captures the brand’s spirit with clarity and restraint. Clean typefaces meet inventive layouts, allowing the imagery to lead while adding rhythm and movement to each page. The result immerses readers in the landscapes and energy that inspire every piece.
