Slow fashion, redefined with simplicity, craft, and a spirit of the outdoors.
Clara Knitwear reimagines slow fashion with a contemporary twist. Combining timeless techniques like knitting and crochet with the modern outdoor lifestyle, this brand balances classic craftsmanship with a modern outdoor ethos. Celebrating durability, comfort, and style for life beyond fast fashion.
Project
Clara Knitwear
Services
Brand Identity
Lookbook Design
Webste & e-Commerce
Visual Storytelling
Art Direction & Styling for Photography
Clara Knitwear
Services
Brand Identity
Lookbook Design
Webste & e-Commerce
Visual Storytelling
Art Direction & Styling for Photography
A clean, vintage-inspired logo anchors the brand, reflecting its roots in traditional techniques while maintaining a fun, modern edge. It captures the perfect balance of old and new, embodying Clara Knitwear’s ethos of blending timeless craftsmanship with a contemporary, adventurous spirit.
The website translates the brand’s ethos into the digital space with a clean, minimal design. The experience is simple and intuitive. Browsing feels natural, and purchasing is effortless. Serving as a quiet backdrop, the site lets the knitwear shine through full-bleed imagery that brings textures and craftsmanship to life, while guiding visitors with ease and clarity.
The photography and styling captures Clara Knitwear’s fusion of fashion and adventure, showcasing stylish yet practical outfits for outdoor exploration. Set against rugged natural backdrops, the images highlight the bold colours and craftsmanship of the collection.
Bringing Clara Knitwear into print, this zine captures the brand’s spirit with clarity and restraint. Clean typography and minimal layouts let the imagery lead, immersing readers in the landscapes and energy that inspire each piece.
