Slow fashion, redefined through craft, considered design, and a deep connection to the outdoors.
Clara Knitwear explores the space between traditional craftsmanship and modern outdoor living. Inspired by life in nature, I founded the brand to embrace slow fashion through thoughtful materials, timeless design, and a contemporary visual language that reflects both heritage and adventure.
Project
Clara Knitwear
Services
BRAND STRATEGY
BRAND IDENTITY
PRODUCT DESIGN
ART DIRECTION
LOOKBOOK DESIGN
Clara Knitwear
Services
BRAND STRATEGY
BRAND IDENTITY
PRODUCT DESIGN
ART DIRECTION
LOOKBOOK DESIGN
The identity reflects the same philosophy as the garments themselves: simple, functional, and made to last. A clean wordmark with vintage influences bridges traditional craftsmanship and modern outdoor culture.
Designed to let the products speak for themselves, the website adopts a calm, pared-back approach guided by imagery and atmosphere. Generous space, intuitive navigation, and restrained typography create an experience that feels immersive, allowing the quality and character of each piece to take centre stage.
Each campaign is photographed within landscapes that shaped the collection itself, placing the garments in direct conversation with their surroundings. Natural textures, shifting light, and quiet movement create imagery that feels immersive and honest, reinforcing the relationship between craftsmanship, material, and place.
Bringing the brand into print, the lookbook extends Clara Knitwear beyond the garments themselves. Drawing on the language of technical outdoor publications, the layouts combine simplicity with moments of experimentation, using shifting typography, generous imagery, and considered pacing to create a tactile experience that reflects the rhythm of the outdoors.
