Celebrating slow fashion through thoughtful design, blending vintage charm, modern aesthetics, and an adventurous spirit.
Clara Knitwear reimagines slow fashion with a playful twist, fusing traditional craftsmanship with a spirit of adventure. Combining timeless techniques like knitting and crochet with the modern outdoor lifestyle, this brand blends vintage charm with a bold, youthful energy. From a logo that honours classic methods to a vibrant lookbook that encapsulates the brand’s essence, you are invited to embrace style, sustainability, and the great outdoors.
Project
Clara Knitwear
Services
Brand Identity
Lookbook Design & Layout
Typography Selection
Art Direction for Photography
Visual Storytelling
Clara Knitwear
Services
Brand Identity
Lookbook Design & Layout
Typography Selection
Art Direction for Photography
Visual Storytelling
Timeless Balance
A clean, vintage-inspired logo anchors the brand, reflecting its roots in traditional techniques while maintaining a fun, modern edge. It captures the perfect balance of old and new, embodying Clara Knitwear’s ethos of blending timeless craftsmanship with a contemporary, adventurous spirit.
The typography complements the logo while standing strong on its own. A simple, clean body font ensures readability and underscores the brand’s commitment to quality and sustainability. For added character, an energetic, fluid typeface mirrors the movement of trails, injecting a playful energy into the design. Together, these fonts create a cohesive identity that bridges traditional craftsmanship with modern adventure.
The photography style captures Clara Knitwear’s fusion of fashion and adventure, showcasing stylish yet practical outfits for outdoor exploration. Set against rugged natural backdrops, the images highlight the bold colours and craftsmanship of the collection. Each shot evokes a sense of connection to nature, offering a perfect balance of modern design and outdoor functionality, ideal for those who want to feel confident and adventurous both on the trails and in everyday life.
Bringing the brand’s spirit to life, the lookbook showcases the collection in its natural outdoor setting. Vibrant imagery highlights the products’ versatility and rugged yet playful style, with trail lines subtly referencing hiking paths and the brand’s adventurous spirit. Designed for both print and digital formats, it bridges craftsmanship and contemporary accessibility.
Vibrant lime green highlights key elements and section breaks, creating a dynamic connection between nature and a modern touch.
Every aspect of Clara Knitwear, from its sustainable materials to its thoughtfully designed lookbook, is a testament to the brand’s dedication to quality and creativity. This project encapsulates the essence of slow fashion, delivering a cohesive and inspiring experience that resonates with modern explorers and style enthusiasts alike.
