Creating a playful yet professional identity for pet-focused marketing brand.
Clever Animal Marketing brings together veterinary expertise and marketing strategy to support businesses in the pet industry. The brand identity balances trust, warmth, and energy, reflecting the company’s passion and approachable professionalism.
Project
Clever Animal Marketing
Services
Logo Design
Brand Identity
Website Design & UX/UI
Social Media Design
Clever Animal Marketing
Services
Logo Design
Brand Identity
Website Design & UX/UI
Social Media Design
Founded by a vet-turned-marketeer, the brand needed to balance trust with playful energy. At Engage Convert, we created an identity inspired by the client’s border collie, Lightening, pairing refined linework with bold typography. A bright, characterful palette amplifies the playfulness while remaining clear, professional, and unmistakably fun.
Clean, intuitive navigation meets organic shapes and engaging imagery. Striking the balance between clarity and character. The site feels warm, easy to use, and confidently playful, without ever compromising usability.
Colour, illustration, and animal-led visuals carry the brand across all channels. The result is a consistent, energetic presence that is instantly recognisable and rich with personality.
